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Harvard Business Review

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#1 Subash Dahal

Subash Dahal


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Posted 27 June 2008 - 10:43 AM

11 Ways to Build Your Personal Brand

• Rethink the way you view your career. Don’t think of yourself as an employee but as an asset to that you own. Forget your job title. Ask yourself: What do I do that brings value? What I am most proud of?

• Reassess your loyalties. Put loyalty to yourself first. Then be loyal to your team, your project, your customers, and your company.

• Be authentic. Be honest about who you are -- your attributes and qualities. If you know yourself, you can promote an honest brand.

• Learn from the big brands. Identify what makes you distinctive from the competition. What have you done recently to make yourself stand out? What would your colleagues or your customers say is your greatest strength?

• Make yourself visible. Build your profile internally and externally. Ways to do this include networking, signing up for high-profile projects, showcasing your skills in presentations or workshops, writing for internal or external publications, volunteering for committees or panel discussions at a conference.

• Be consistent. Ensure that your message is consistent. If it is erratic, it will undermine your efforts. Everything you do -- and choose not to do -- contributes to your personal brand, from the way you talk on the phone to the way you behave at meetings or write emails.

• Balance substance with style. Don’t forget that the way you do things is often as important as what you do. Do you speak succinctly? Do you command attention? Do you look the part?

• Build and manage your marketing network. Your friends, colleagues, clients, and customers are an important marketing vehicle for your brand. What is said about you will determine the value of your brand.

• Learn to influence. Use your personal power, your role and your network. But use them sensitively and intelligently, or else you will not be regarded as a credible or trustworthy leader.

• Seek feedback. It’s critical to keep checking the value of your brand. This can be done by formal methods such as 360 feedback or informally, by asking people around you for honest and constructive feedback on your performance. Another good way to check is to go for job interviews, regardless of whether you wish to change jobs, which will help you test your market value.

• Reassess. Keep checking what motivates you. What's your personal definition of success? Write yourself a personal statement about why you work and check it regularly.

#2 Subash Dahal

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Posted 30 June 2008 - 06:26 PM


An effective poverty reduction strategy

Microfinance is often considered one of the most effective and flexible strategies in the fight against global poverty. It is sustainable and can be implemented on the massive scale necessary to respond to the urgent needs of those living on less than $1 a day, the World’s poorest.

Microfinance consists of making small loans, usually less than $200, to individuals, usually women, to establish or expand a small, self-sustaining business. For example, a woman may borrow $50 to buy chickens so she can sell eggs. As the chickens multiply, she will have more eggs to sell. Soon she can sell the chicks. Each expansion pulls her further from the devastation of poverty.

Microfinance, the Grameen way, includes several support systems that contribute greatly to its success. Microfinance institutions offer business advice and counseling, while clients provide peer support for each other through solidarity circles. For example, if a client falls ill, her circle helps with her business until she is well. If a client gets discouraged, the support group pulls her through. This contributes substantially to the extremely high repayment rate of loans made to microfinance entrepreneurs.

An equally important part of microfinance is the recycling of funds. As loans are repaid, usually in six months to a year, they are re-loaned. This continual reinvestment multiplies the impact of each dollar loaned.

Microfinance has a positive impact far beyond the individual client. The vast majority of the loans go to women because studies have shown that women are more likely to reinvest their earnings in the business and in their families. As families cross the poverty line and micro-businesses expand, their communities benefit. Jobs are created, knowledge is shared, civic participation increases, and women are recognized as valuable members of their families and communities.

#3 nepalisongs.info



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Posted 19 November 2008 - 10:30 AM

nice articles

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